Thursday, January 26, 2012

The Evolution of Facebook

February 2004 was a turning point and an evolution of social media that would forever change how individuals communicated with each other. Created by Mark Zuckerberg, merely less than a decade later there are about 800 million active users on this social network. With the ability to personalize one's page, add other users as friends, exchange messages, and share profile updates, Facebook has become an epidemic in society.

I use Facebook on a daily basis, and I can always find myself always checking my news feed and account every half hour. Sometimes more, if I find myself having nothing in particular. I absolutely love Facebook, and it is rare for anyone to not have Facebook at this day and age. It is a evolution of communication, and has the capabilities of connecting everyone with everyone. Practically everyone I know has a Facebook account, even some of my friends who previously stated in high school that they would never join Facebook has one now. A large majority of my family have a Facebook account, in which with Facebook I have the ability to communicate and stay in touch with my mom's side of the family who are all living in Singapore. I have the ability to stay in touch with my cousins on my dad's side who live in Toronto and Vancouver. I have the ability to communicate with my high school friends who I'm very close with, some who attend school in Waterloo, Some in UBC, and some still living in Calgary. I love how I can easily connect with everyone, as Facebook is so much better than the out dated email. It is more personal and accessible. The one thing I love about Facebook is that it is always constantly changing. When I first joined Facebook, it was just a simple profile page where your friends could post on your walls, and you could do so vice versa. However, now, there is a Facebook messaging app that is very similar to Msn Messenger, which I have not signed onto for over a year since. There are games that you can play with online, join pages of celebrities or companies. Facebook has changed so much since 2004, but it has become more and more accessible and fun to use.

During my ALES 204 class, I recently learned something that I never knew before. I learned about Facebook Pages, and how we can use Facebook as a professional tool, which is essentially a resume of the public to see. I discovered that a lot of individuals now have two Facebook pages. One that is personal, where they can post their drunken Friday night photos and randomness. The other page being more professional, where future employers take a online peek at who they are hiring. I found this really amazing, and a definite change in the way people get hired. As many companies and industries now use this tactic to hire people. So I created my own Facebook page, which can be viewed below.



Here is a screenshot of my new Facebook Page

Professional, crisp, straightforward, this was my online resume, in which I hope future employers will look at this page and see an individual that is well rounded and perfect for the job. With a Facebook page, I can still be the individual who I am on my personal page without the concerns of employers finding me unprofessional. Many business and companies also have begun to join the Facebook addiction, as some have created pages that capture the essence of their company. Pages that connect them to their buyers and keep them consistently updated on their products. One page that I found particularly interesting was the Facebook page for my favorite clothing store, Aritzia. In which I could view their new lines, and connect with thousands of other fans of the store.

It is apparent that Facebook is a new driving force in communication. It is a social media that has become a daily addiction for many of its user, even me. I can most definitely see myself still using Facebook for many years to come, as I am utterly in love with it.

Check out this student's thoughts on Facebook:
Chronicles of Shan

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